Last updated Published by Ace Branding
These are direct answers to 47 common questions about TV appearance booking with Ace Branding.
Ace Branding is a digital PR firm that books regional TV appearances for thought leaders, entrepreneurs, and businesses, alongside press features and podcast tours. The answers below use only what the firm publishes. Where a detail is not published, such as price, the answer says so and explains how to confirm it.
TV appearance booking is the work of securing a guest spot for a person or brand on a television program. At Ace Branding, it means placing thought leaders, entrepreneurs, and businesses on prominent regional and local TV shows through its Regional TV Appearances service, alongside its other digital PR services: press features and podcast tours.
Ace Branding is a digital PR firm that helps thought leaders, entrepreneurs, and businesses enhance their online reputation through press features, podcast tours, and TV appearances, with guaranteed results. Its stated mission is "To Serve Those Who Serve Others," and its website lists 12 years of experience. It also offers Reputation to Revenue Consulting.
Ace Branding books regional TV appearances. Its Regional TV Appearances service is designed to secure spots on prominent local TV shows in key markets, so your message reaches viewers through trusted regional channels. If you are hoping for a specific national program, raise it on your first call so the team can tell you plainly what is realistic.
No. Celebrity booking means paying a famous person to appear at your event. One celebrity booking page, celebrity-experiences.com, states that bespoke celebrity experiences start from £20,000. Ace Branding works the other way around: it books you, the expert, as a guest on television so viewers can hear your story.
No. People who search "tv appearances" sometimes mean the British TV show Keeping Up Appearances, or celebrity TV appearances such as Taylor Swift TV appearances. This site covers Ace Branding’s service that books thought leaders and businesses onto regional TV programs. For the Keeping Up Appearances TV series or its cast, a TV listings or streaming guide is the better source.
Ace Branding defines digital PR as the conscious and intentional effort to create and influence the online reputation of an individual or business by positioning them as an authority in their industry, elevating their credibility, and differentiating them from the competition. TV appearances are one of three channels it uses, with press features and podcast tours.
It is built for impact driven thought leaders first, and also for entrepreneurs and businesses. Ace Branding’s mission is to amplify the voices of people and companies who serve others. If you have expertise, a clear message, and an audience in specific markets, regional TV can put your story in front of viewers who trust their local stations.
TV appearances help a thought leader build trust and credibility with an audience that already relies on its local station. Ace Branding describes its regional TV service as a way to build trust, enhance credibility, and reach your target audience where it matters most. Paired with press features, a TV spot adds a visible, spoken proof of your expertise.
Yes. Entrepreneurs are one of the three groups Ace Branding serves, alongside thought leaders and businesses. Its founder, Luke Hessler, started his first online business at 19 and later had his story featured in Forbes, Yahoo Finance, and IBTimes, so the firm builds its services around the kind of founder story that producers and readers respond to.
Yes. Ace Branding serves businesses as well as individuals. Companies it lists as clients include Dr. Seuss Enterprises, Good Ranchers, Family First Life, and Ozzy Tyres. A business usually appears on TV through a spokesperson, often the founder or an executive, who can speak to the story and value behind the brand.
Ace Branding has not published a media experience requirement. It does provide preparation material, including an interview prep video and a video to watch before your PR strategy session. In general, producers look for guests who can explain one useful idea clearly. Ask on your first call how the team prepares you for a live segment.
It can be, depending on your goal. Regional TV reaches viewers in specific markets, which suits you best if your clients, events, or locations sit in those markets. For a broader footprint, Ace Branding pairs TV with press features in over 800 publications and podcast tours with 100M+ reported reach. Discuss your markets on the first call.
Ace Branding does not publish prices for TV appearance booking. Pricing is discussed directly, so the way to get a figure is to contact the firm through its contact page. What it does state publicly is that no retainer is required and that results are guaranteed, which sets it apart from the traditional PR model it compares itself with.
No. In the comparison on its own website, Ace Branding lists "Retainer Required: NO" for itself and "YES" for traditional PR. That means you are not committing to an open ended monthly fee just to keep a PR team pitching on your behalf. Ask on your call how a TV appearance engagement is structured and billed.
It depends on what is being booked. For celebrity talent, celebrity-experiences.com states that bespoke celebrity experiences start from £20,000, shaped by the name, format, and location. Booking yourself onto TV is a different service with different pricing. Ace Branding does not publish its fees, so contact the firm for a quote that fits your goals.
For guest placement services in general, cost tends to depend on how many appearances you want, which markets you are targeting, and whether TV is combined with press features, podcast tours, or consulting. Ace Branding has not published its own pricing factors, so confirm on a call exactly what changes the price of your package.
Yes, Ace Branding states that its results are guaranteed. Its website describes press features, podcast tours, and TV appearances as "Guaranteed," and its comparison with traditional PR lists "Guaranteed Results: YES." Before you sign, ask exactly what the guarantee covers for your package, such as the number and type of placements included.
Ace Branding offers all three services, plus Reputation to Revenue Consulting, and many clients use more than one channel. It does not publish package names or prices on its site. Tell the team which mix you want, for example a regional TV appearance alongside press features, and ask for the options that fit your goals.
You start by contacting Ace Branding and booking a 15 minute, no obligation discovery call. From there the firm applies its Blueprint step to define your core message, then uses its relationships with TV producers to secure regional TV spots. Ace Branding has not published a fixed TV timeline, so ask for one on your call.
Ace Branding says it has established relationships with dozens of TV producers, along with thousands of podcast hosts and a publishing network of hundreds of publications. Its timeline places this network building between 2020 and 2023. Those producer relationships are what its Regional TV Appearances service draws on to secure spots on local shows.
Ace Branding offers a 15 minute, no obligation discovery call. Before a PR strategy session, it asks you to watch a short preparation video so the conversation can focus on your goals. Come ready to describe your audience, the markets you care about, and the story or expertise you want viewers to remember.
Blueprint is the first of Ace Branding’s "3 B’s of Branding." The firm compares it to building a house: before establishing a strong brand, you need a clear strategy that defines who you are, who your ideal audience is, and how you will capture their attention. It calls clarity the foundation of everything.
For articles, yes. Ace Branding will not submit anything for publishing until you approve the final draft, so you keep full control over your narrative. On TV, you speak for yourself in the segment, which is why the Blueprint step of defining your core message matters. Narrative control is one of the firm’s stated differences from traditional PR.
Ace Branding has not published a standard turnaround for TV appearances. Timing generally depends on producer schedules, the markets you target, and how newsworthy your angle is at that moment. Ask on your discovery call for a realistic timeline for your markets before you commit, and get it confirmed in writing.
Ace Branding lists seven steps: complete a press questionnaire and schedule an interview; editorial staff write the first draft; editing continues until your team approves the final draft; the final draft goes to the contributor; the contributor submits it for approval with the publication; once approved, the publication publishes it; then the link goes live.
Your onboarding begins with a strategy session with Ace Branding’s head of podcasting. Based on what you share on that call, they create a tour map of podcasts that align with your brand and message. The service is described as a Niche Targeted Podcast Tour that places you on influential shows within your industry.
Ace Branding’s own comparison lists four differences. Traditional PR: retainer required, no guaranteed results, no narrative control, no reputation to revenue consulting. Ace Branding: no retainer, guaranteed results, narrative control, and Reputation to Revenue Consulting. These are Ace Branding’s statements about its own model, published on acebranding.com.
You can. Pitching producers yourself costs no agency fee, but you do the research, pitching, and follow up, and nothing is guaranteed. It suits people with time, a strong local angle, and existing media contacts. Ace Branding fits better if you want to use its existing producer relationships and its stated guaranteed results.
Each does a different job. Regional TV builds trust with viewers in specific markets. Podcast tours give long form conversations with niche audiences, and Ace Branding reports 100M+ podcast reach. Press features create lasting articles people find when they search your name, across over 800 publications Ace Branding works with. Many thought leaders combine them.
This site is published by Ace Branding, so it is not an independent ranking. A fair way to judge any agency is on the same criteria: whether a retainer is required, whether results are guaranteed, whether you control the narrative, and its published track record. Ace Branding reports 1,523 clients served and states no retainer and guaranteed results.
Ace Branding describes itself as a digital PR firm rather than using the word boutique. It is founder led, with Luke Hessler as CEO, and it focuses on a short list of services: press features, podcast tours, TV appearances, and Reputation to Revenue Consulting. Whether that feels boutique depends on what you are comparing it with.
Yes, in the sense that its work centers on your online reputation. Ace Branding calls itself a digital PR firm and focuses on how you appear when people search for you, including optimizing your Google reputation so you control the narrative. It also cites an Ad Week figure that 81% of consumers research online before buying.
Ace Branding’s homepage lists 1,523 clients served. Its FAQ describes the same record as approximately 1,500 clients and over 5,000 media features secured for them. These are the firm’s own published figures, as shown on acebranding.com when this page was last updated in November 2026, not an independent audit.
Ace Branding’s homepage lists 4,773 articles published. Its services page says it offers guaranteed publishing in over 800 publications across the US and worldwide. Both figures come from the firm’s own website, as of November 2026, and describe its press feature work rather than its TV appearances.
Luke Hessler founded Ace Branding and serves as its CEO. He started his first online business at 19 with a $600 loan, and his story has been featured in Forbes, Yahoo Finance, and IBTimes. He has spoken to audiences as large as 10,000 people and shared the stage with Gary Vee, Robert Kiyosaki, and Grant Cardone.
Ace Branding lists these among the companies it has served: Dr. Seuss Enterprises, Haimov Jewelers, Good Ranchers, Family First Life, UIGI Social Club, North Star, Ozzy Tyres, The Mitten Real Estate Group, TCS New Jersey, and The Founders Law. It says it is happy to provide references and detailed case studies on request.
Yes. Its published case studies cover press features: Good Ranchers in 19 major outlets; Rabu Gary in 27, which Ace Branding says qualified him for social media verification and helped grow his business by over 200%; and UIGISC in 30, which it says helped the group grow from 100,000 to over 300,000 members.
Ace Branding’s website does not list a street address on the pages used for this site. The firm works with clients through its website, contact page, and calls, and describes publishing across the US and worldwide. If location matters for your regional TV goals, ask on your discovery call which markets the team covers.
Use the contact page at acebranding.com/contact. The form asks for your name, email address, phone number, and a message. Ace Branding also offers a 15 minute, no obligation discovery call to talk through your goals. Mention that you are interested in TV appearances so the conversation starts in the right place.
Keep it short and specific. Say who you are and what you do, the audience you serve, the cities or markets where you want TV exposure, and the story or expertise you want viewers to remember. Mention whether you are also interested in press features or podcast tours, so the team can suggest the right mix.
Start with your core message, which is the purpose of Ace Branding’s Blueprint step. Ace Branding also offers an interview prep video for clients. In general, a good TV guest arrives with one clear idea, a short story that illustrates it, and a simple next step for viewers. Practice saying your main point in under 30 seconds.
Yes. Ace Branding uses a press questionnaire that it says takes about 6 minutes. Filling it out puts you in the queue for your articles, and when you are selected the team contacts you to schedule a live interview. It is the first step of the firm’s seven step press process.
Yes. Ace Branding says it is happy to provide references from previous clients, complete with before and after pictures and detailed case studies. Ask for references that match your situation, for example a thought leader or a business in your industry, when you speak with the team.
There is no reliable list, because most celebrities are reached through agents, managers, or publicists rather than directly. Industry directories and a talent’s official website usually name their representation. Note that Ace Branding does not book celebrities for events; it books experts and business leaders as guests on regional TV.
Usually you contact the performer’s booking agent or a celebrity booking company with your date, location, and budget. One such company, celebrity-experiences.com, states that bespoke experiences start from £20,000. This is a different service from what Ace Branding offers, which is placing you on TV as an expert guest.
It depends on where you work. In some US states, including California and New York, agencies that procure entertainment work for artists must be licensed. Rules differ by state and country, so check with your state labor department. Getting yourself booked as a TV guest through a PR firm is a separate arrangement.
This website is published by Ace Branding. It exists to explain the firm’s TV appearance service in plain language and to make it easy to contact the firm. It is one of a small number of websites Ace Branding publishes, and its main website is acebranding.com.
Send Ace Branding a short note about your expertise and the markets you want to reach. The firm offers a 15 minute, no obligation discovery call.
